Listening first
The plan grows from your life, not from a template. That’s why the first meeting is mostly questions.
About
Andrea Bernasconi
I started at a major Swiss bank, managing portfolios for private clients. After twenty years I chose independence, because I believe the best advice is advice that has nothing to sell.
0 years of experience
0 families advised
0 point of contact, always
For twenty years I worked inside the private banking arm of a major Swiss bank, first as a portfolio manager and then leading a team of advisers. I learned markets the most direct way there is: walking people through crises, recoveries and hard decisions.
Ten years ago I founded YOURBRAND to offer what I had been missing as an adviser: real independence, transparent fees and the time to listen. No sales targets, no products to push - only the client’s interest.
I work with a limited number of families and entrepreneurs, because the quality of the relationship matters more than the number of mandates. I know each story, and I am the person you speak to every time.
“I don’t manage products. I accompany people - for as long as it takes.”
How I work
Three principles, in every mandate
Plain words
No jargon. I explain every choice so you can decide with real understanding.
Long relationships
I stay by your side over the years, through markets and life’s seasons.